![]() ![]() “Part of that is because dressing up an avatar in a digital space gives people access to anything that they want to look like, and it’s hard to do that in the real world.” On the night of the 2019 Met Gala, for instance, there were virtual versions of celebrities’ campy red carpet looks up on IMVU before the cameras stopped flashing. “Fashion is at the epicenter of why people create avatars and connect with others on IMVU,” says Lindsay Anne Aamodt, the site’s senior director of marketing. I Shop Therefore I Am, as Barbara Kruger put it in her famous 1990 piece, takes on new resonance in this digital world. Fourteen billion in credits, or $14 million, exchanges hands over 27 million transactions each month. IMVU’s virtual store features 50 million items made by over 200,000 creators. The point of IMVU is to connect virtually with friends and to potentially make new ones, but shopping is no small part of the site’s attraction. If you aren’t one of those millions, here’s a primer: On IMVU, users create personal avatars and dress them in clothes designed by fellow users-creators, in site parlance-bought with credits paid for with real money. ![]() Any losses or other repercussions are solely on the user.ĮFFECT ON DERIVATION COSTS: currently the change only affects earning from Credit PROFITS and does not have any affect on mark-up values or derivation costs when submitting, both of which still require credits.The online metaverse and social networking site IMVU grew by 44% during the pandemic it now attracts 7 million active users a month, most of them female or female-identifying and aged from 18 to 24. OPENS UP A BLACK MARKET FOR CREDIT SALES: whilst this may happen as a consequence, persons engaging in such activities would be doing so KNOWINGLY and at their own risk. It also cuts off the primary reason theft happens, the easy sale of credits through bogus resellers. WON'T STOP THEFT: whilst the change may not stop the theft or misappropriation of IMVU products outright, it will have a knock-on effect in that it would mean IMVU is better able to 'police' and reprimand repeat or egregious offenders having personally identifiable information on record is in of itself enough of a dis-incentive because thieves would have to make themselves known in order to earn. PAYPAL: going forward PAYPAL is the preferred payment gateway due to it being ubiquitous (everywhere - subject to embargoes etc.). Where the actually income derives (where it comes from) has absolutely NO BEARING on obligations to file and report income with the appropriate authorities filing a W9 or W-8BEN relates to exemptions or changes to those obligations therein. TAXES: regardless as to whether individuals create for fun or not, ALL INCOME EARNED is subject to tax. ![]()
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